Test Subject Lines for Improved Email Open Rates

by Louis Mizzell, on May 22, 2018

Soliciting feedback is crucial for Amazon businesses, but it’s not as straightforward as it may seem. If you’ve ever reached out to customers to ask them to share their opinions, you know that the wrong kind of message can be easy for them to ignore (or forget).

Finding the right approach may take some trial and error, but the effort you invest can really pay off. We realize that your time is valuable so we’ve come up with another way to make testing easier than ever. FeedbackFive's newest campaign rule "Send for Orders Ending in..." can help you meet your goals without taking hours out of your day. You can quickly conduct your own A/B testing by sending an email to a randomized selection of buyers based on the final digit of their Amazon order numbers.

Creating Email Campaigns

FeedbackFive allows you to create email campaigns so that you can reach specific customers with the right message at the right time. By creating and using campaign rules, you will be able to personalize your solicitation efforts to improve open rates and responsiveness.

Since you don’t have the benefit of face-to-face interactions, see this as your opportunity to reach your customers and make them feel valued. As an eCommerce business, you have to make every effort to make a good impression in order to stand above the competition.

Using emojis in subject lines and including images with links to the items that were purchased are just a couple ways that you can help promote engagement. This targeted approach gives you the ability to easily personalize requests for product reviews and seller feedback, which is vital to building your brand and maintaining an edge over the competition.

Why Testing Is Important

You could spend an entire day crafting email messages and still hit all the wrong notes. The reality is that, as a merchant, you could overlook important ways you should or could be connecting with buyers. For this reason, it’s important to test out your campaigns to see whether they are actually effective.

Always ask multiple people to look over what you’ve created and be willing to hear their honest opinions. Gaining insight from a variety of people will help you identify any problem areas that you might have missed.

Armed with this information, you can refine your email campaigns and improve the odds of your customers opening your message. Remember — if at first you don’t succeed, try and try again!

How the New Campaign Rule Helps

A new feature in FeedbackFive gives you the ability to conduct testing by allowing you to send specific messages to random customers based on the last digit of their Amazon order number. Users can select any digit(s) from 0-9 to target a random segment of their buyers. By selecting any five digits, your campaign will be sent to 50% of your customers. Likewise, choosing any two digits will send to approximately 20% of your clients.


Once you’ve selected your digit(s), you can play around with the testing of your campaign even more. For example, try timing delivery for the morning and then, using different digits, send the same template to new recipients in the evening. You can also try entirely different subject lines and templates with each group.

The convenient dashboard within FeedbackFive will allow you to quickly compare the results of your efforts. Using this information, you will be able to refine your approach and successfully solicit more feedback.

Feedback Is Crucial

Unless you sell a truly unique item, you probably have a lot of competition on the Amazon marketplace. For this reason, it’s essential that you find a way to be the most eye-catching trustworthy source for the item they want to buy. Having a high number of favorable reviews can truly make or break your business.

For this reason, you should always take your solicitation efforts seriously. While using FeedbackFive can simplify the process, it’s still important that you test the effectiveness of your campaigns so that you can best reach your target audience.

Try FeedbackFive

After nearly a decade in the business, FeedbackFive offers the features Amazon merchants need to reach their customers. This groundbreaking tool has helped sellers receive more than 50 million feedbacks since 2009 and continues to evolve and improve every single day.

Ready to automate your solicitation campaigns, receive alerts, monitor reviews and so much more? Take control over your Amazon reputation with our 14-day, risk-free trial. You won’t regret it!