How to Remove Negative Feedback on Amazon: 2 Options

by Colleen Quattlebaum

It’s the hardest part of running your Amazon storefront and it’s hard not to take personally: negative feedback.

Because this is your business, your livelihood, dealing with this blow isn’t as easy as letting it slide down your back or embracing platitudes such as, “you can’t make everyone happy.”

After all, this isn’t a product review, it’s a review of the service you provided. Or didn’t provide.

Merchants obsess over their feedback ratings for good reason. A mere blip on an otherwise spotless seller score can detract skeptical shoppers. It can also determine whether or not Amazon gives you the Buy Box.

You need to take action. But where do you start, and how do you successfully turn that digital frown upside down? Fortunately, you have a few options. First, there is the hard way, a long manual Amazon process that’s akin to walking in the snow to school. Barefoot. Uphill both ways. It’s laborious and you’ll want to tell your grandkids about it.

Then there is the FeedbackFive way, a highly evolved and proven method for flipping negative Amazon reviews thanks to our intuitive cloud software solution. We invented automated feedback management on Amazon to make your life easier and your eCommerce career more successful. We’ve generated millions of positive feedbacks since 2009. We know how to help.

We’re about to walk you through both ways of removing negative feedback. But before doing so, it’s important to note that these are ways to remove the feedback when a customer has submitted feedback that complies with Amazon terms. Amazon takes care of feedback that violates their policies. So, we won’t be discussing cases where customers have:

  • reviewed a product instead of the service they received
  • used obscene language
  • shared personal and identifiable information

If Amazon doesn’t remove these types of feedback right away, contact seller support.

Managing Negative Amazon Feedback: The Hard Way

First, the good news: Amazon lays out in careful detail the numerous steps it advocates to reach out to customers who leave negative feedback. The bad news is that it’s a long, complicated process with no promises that the feedback will be removed. The process involves locating the order, reaching out to the customers to reconcile any service issues, and then developing a compelling case for why they should remove feedback.


You’ll also have to share with the customers how to remove their feedback – and cross your fingers that they go through with it. There is also one additional potential snag. Amazon policy strictly forbids merchants from pressuring or incentivizing customers from removing negative ratings. So choose your words carefully. Failure to abide by these terms could jeopardize your solid standing as an Amazon seller.

Managing Negative Amazon Feedback the Easy Way with FeedbackFive

FeedbackFive, our easy-to-use feedback management tool specifically designed for Amazon sellers, makes it a lot easier. Now, just because you use this software to manage feedback, it does not mean you’ll be able to jettison all negative reviews with the mere click of a button. You still need customer buy-in. But what this software tool allows you to do is to streamline an otherwise time-consuming, complicated process.

The click-and-send interface greatly condenses the lengthy checklist approach of Amazon’s manual interface. Additionally, FeedbackFive helps create professional-looking emails containing a link bringing customers right to the feedback removal page. No hunting around is needed, and there’s no need to send a lengthy email explaining the process. With such a time-efficient tool for reaching out to dissatisfied customers, you can contact them faster and with more confidence that you’ll achieve the desired result, namely, flushing that negative feedback while simultaneously winning back a customer.

Sellers can actually avoid negative feedback in the first place by sending a customer service email from FeedbackFive that asks the buyer to contact them with issues BEFORE leaving feedback. Nothing like strapping on some snowshoes and finding the easy slope, right?

When it comes to removing negative Amazon feedback, it doesn’t even seem like much of a choice, does it? Try FeedbackFive for free and experience optimized customer feedback management.

Originally published on October 21, 2015, updated July 16, 2019

This post is accurate as of the date of publication. Some features and information may have changed due to product updates or Amazon policy changes.