After the holiday rush, you might be tempted to hit autopilot for a couple of months to recover. However, if you can dig deep for a little longer, you could reap some real rewards. You probably saw a bump in sales during the final quarter which means that, more than any other time of year, you have the opportunity to drastically increase the amount of feedback you receive.

During the recent Feedback Frenzy webinar, Liz Fickenscher and Colleen Quattlebaum provided some invaluable tips on reaching out to customers and earning the praise you deserve. You’ve earned it!

Feedback Frenzy Defined

Soliciting feedback is important year round, but during Q1 it’s especially crucial. This is because, like most Amazon sellers, you likely saw a major increase in sales during Q4. Maintaining an excellent seller reputation could help you win more sales (and maybe even the Buy Box!) so it’s vital that you leverage those high volume holiday sales to get as much feedback as possible.

As you probably know, Amazon buyers have 90 days to leave feedback. This means that if an order was placed on November 30th, you won’t be able to solicit feedback after February 28th. The feedback frenzy clock is ticking! Now is the best time to capitalize on holiday sales to increase seller feedback.

Remember, even if you have a negative rating here and there, it will have a minimal impact on your overall feedback score if the majority of the comments are positive. Volume matters!

Perfecting the Subject Line

When sending any email, your subject line is the first thing the recipient will see, so you have to make it count. That first impression means a lot and may actually determine whether your message is even opened. One of the benefits of FeedbackFive is that it gives users total control over subject lines.

In the webinar, Liz and Colleen discussed some important things to consider when crafting campaigns, such as:

  • Knowing your audience
  • Understanding your own identity as an Amazon seller
  • Adding value to your messages
  • Communicating clearly and with courtesy

Once you’ve created your feedback strategy, FeedbackFive makes it very easy to automate the specifics of your subject line by using drop down menus. Of course, if you need any guidance, you can always reach out to our Customer Success Advisors. They will review your campaigns and offer suggestions for how to improve your open rates.

Be a Template Wizard

You don’t have to graduate from a wizarding academy or pull rabbits out of hats to bring the magic.FeedbackFive gives you all the resources you will need to become a template wizard. This webinar goes into great depth about how to make your emails user-friendly and attractive.

A compelling campaign will have a clear call to action, ask direct questions and will make it easy for the customer to leave feedback or a review. Of course, you will want to make sure that it’s mobile-friendly by sending tests to yourself and reviewing it on your phone or device. Never neglect to take those extra steps to help your campaign transform from drab to fab!

Try These Campaign Rule Hacks

You want to send the message that you care about your customers and are invested in your business. One way to accomplish this is to personalize the email experience by including details that are specific to the transaction. This will not only make the customer feel valued but it can also jog their memory about their purchase.

Learn how to target the right buyers at the right time. FeedbackFive can simplify this process while simultaneously helping you avoid annoying and frustrating your customers. For example, you can set up a campaign to target repeat customers, since you know they loved your product enough to purchase it multiple times. You can also target specific SKUs, including special care instructions or additional information and then later following up with a request for feedback or a review. You can also choose to send a review request only after a buyer has left seller feedback (or vice versa), since you know that the buyer likes to leave ratings. These hacks can really help you create a campaign that compels recipients to open that email which, in turn, will lead to more feedback and reviews.

Your Reputation as a Seller is Important

One of the most important things you can do to protect your reputation is to be responsive to your customers. Any messages you receive need a response within 24 hours or less. This shows buyers (and Amazon!) that you care about providing support and customer service.

It’s also essential to be accurate and honest when including the details in your listing. You don’t want someone to be unhappily surprised about the quality of an item they’ve received. Keep in mind that most customers will check product reviews and seller feedback before deciding whether to make a purchase, so your reputation can largely determine your success.

Make the Switch to FeedbackFive

If you’ve ever changed cell phone or internet providers, you will know that it is often a long, arduous task. Switching to FeedbackFive is a cinch and can be done in mere minutes. Before you get set up, all you need is to know the last order number solicited by your previous tool, revoke MWS access from that previous tool and then email the last order number to our Customer Success team.

From there, you’ll enter your information, choose your plan, and with a few quick clicks, you’ll be ready to start monitoring ASINs and sending out campaigns. Yes, it’s really that easy!

Be sure to watch the webinar for more details about how to make the most of the Feedback Frenzy!

Becky Trowbridge

As the Managing Content Editor for eComEngine, Becky Trowbridge works to bring you the latest eCommerce industry news as well as tips for running a successful Amazon business. When she's not writing or managing content, she enjoys spending time outdoors, trying new recipes and reading.


This post is accurate as of the date of publication. Some features and information may have changed due to product updates or Amazon policy changes.