The Complete Guide To Using Facebook To Drive Amazon Sales
Worldwide there are over 1.65 billion monthly Facebook.com users.
1.09 billion people log into Facebook daily as of March 2016.
The average time spent per Facebook visit is 20 minutes.
That means every day over 1 billion people are spending on average at least 20 minutes per day on Facebook, where you could be advertising your products on the Amazon marketplace.
One of the reasons Facebook is valued so highly is because of the INSANE amounts of traffic and eyeballs it gets every single day.
In fact, Facebook traffic is considered the most valuable traffic according to Mashable.
Here are 5 proven strategies for getting traffic to your website:
1. Search engines- this is the traffic you get when someone types in your keywords or searches for your brand in a search engine. Here’s a handy guide to getting more traffic: Massive Guide To Massive Traffic.
2. Social media- sites like Facebook, Twitter, etc.
3. Social bookmarking- sites such as Pinterest and Reddit, which allow you to save/share links or ask questions
4. Links/referral traffic- traffic you receive when another site links you or refers visitors to your site through affiliate ads. Check out this easy reference guide for building links.
5. Advertising- online advertising through the Amazon Sponsored Products program, Facebook Ads, and Google Ads can be especially effective.
Facebook is great because it allows you to tap into two of these five sources: Social Media and Advertising.
There are a million different ways you can use Facebook to drive sales, but in this guide we’re going to be taking a look at what I consider to be the three most effective ways to make sales using Amazon. These three strategies will make you a Facebook ninja!
Today, in part one of this article, we’re going to be examining the “fan page” strategy.
The best way to get started is to choose one of these three strategies and start implementing it in your business as soon as possible! Once you’ve got one of these strategies up and running and you’re starting to get the hang of it, then you’ll want to add the second and third strategies. By the time you’re using all three strategies, you’ll have more traffic than you know what to do with!
The 3 BEST Strategies For Using Facebook To Drive Amazon Sales
- Create a Facebook Fan page to engage with buyers
- Use discount codes and giveaways to build a list
- Drive traffic directly to your listing
Each of these strategies is different and serves a specific purpose, but you’ll eventually want to use them all.
Strategy # 1: Create A Facebook Fan Page
The first strategy we’re going to discuss is what I call the “fan-page” strategy. The goal of the fan page strategy is fairly simple: to get traffic to your page!
The way we’re going to do this is through creating a very general fan page.
For example this “I love Italian Food” fan page:
As you can see over 1.5 million people have liked this page. What that means is that the owner of this page, Reggio Neil Emilia, has the ability to advertise to over 1.5 million people through Facebook advertising.
The first step to fan page strategy is not to create a page for your exact product, but to create a general page for the larger category that your product fits into--your niche.
If you sell camping supplies, create an “I love the outdoors” fan page.
If you sell baking supplies, create a “Fresh baked cookies” fan page.
You get the idea…
The second step to the fan page strategy is to fill your fan page with content related to your niche.
You can create content yourself by writing blogs, making videos, and creating infographics. But creating content is difficult; if you’re going to do it yourself, plan on spending a few hours a day working on content every single day.
Or instead of creating the content yourself, you could use a simple strategy called content curation.
What is Content Curation?
When you curate content you’re basically going to be taking content that is already popular and spreading it on your fan page while giving the original creator credit.
You can curate your content in the same way that a museum curator picks the pieces of art they think are important or relevant, adds their commentary, and then displays the artwork.
Here’s some examples of curated content:
There are even software programs out there that will curate content for you! All you have to do is type in what kind of content you want.
The more content you publish, the more popular your fan page will become, so I recommend setting Google Alerts for 10-15 different keywords related to your fan page and updating your fan page three times a day with curated content. Be sure to add a few sentences of your own commentary to all content you curate so that your fans get a sense of your personality.
This strategy has been shown to help your fan page grow and help establish you as a go to place for information about your niche, which builds your authority within your niche.
The more content you have, the more fans like your page...and the more you create free traffic for your site.
Once you have a fan page full of consistently updating content, you’re going to want to promote it. There are endless ways to promote your Facebook fan page but some of my favorites include:
- Sharing it with your friends, co-workers and family
- Tagging related people and businesses
- Putting a fan-page widget on your website
- Adding a like box on your website
- Using Facebook ads
- The goal: 1500 fans.
Once you have at least 1500 fans, you should see a decent boost in traffic to your listings. At this point you’ll want to start thinking about how you can turn those fans into prospects.
1500 may sound like a lot, but if you curate content every day you should get between 50-100 likes a day depending on your niche and how well you optimize your content keywords and your advertising budget. That means you could be ready to build your list in a couple of weeks.
Originally published on August 31, 2016, updated August 12, 2019
This post is accurate as of the date of publication. Some features and information may have changed due to product updates or Amazon policy changes.