--- title: What To Do About Fake Amazon Reviews description: Discover how you can take action against fake Amazon reviews in this article. image: https://www.ecomengine.com/hubfs/images/featured/blog/fake-amazon-reviews.jpg --- [![eComEngine Logo](https://www.ecomengine.com/hubfs/Style%20Guide/Logos%20(svg)/%5BeComEngine%5DLogo-2019-linear.svg "eComEngine Logo")](https://www.ecomengine.com) [Demo](https://www.ecomengine.com/demo) [Free Trial](https://www.ecomengine.com/trial) ** ** ** [Free Trial](https://www.ecomengine.com/trial) ** ** ** [![FeedbackFive icon](https://www.ecomengine.com/hubfs/images/decorative/illustrations/nav-icons/feedbackfive-star-svg.svg "FeedbackFive icon") FeedbackFive Request Amazon Reviews and Feedback ](https://www.ecomengine.com/feedbackfive) [![sellerpulse-menu-icon(teal)](https://www.ecomengine.com/hubfs/images/decorative/illustrations/nav-icons/sellerpulse-pulse-svg.svg "sellerpulse-menu-icon(teal)") SellerPulse Get FBA Insights and Alerts 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Simplify FBA Inventory Management ](https://www.ecomengine.com/restockpro) #### FeedbackFive Features [| ![single-star](https://www.ecomengine.com/hubfs/images/decorative/illustrations/nav-icons/feedbackfive-envelop-svg.svg) | Review Automation Send automated review requests or customize your own message | | --- | --- | ](https://www.ecomengine.com/feedbackfive/automation) | ![single-star](https://www.ecomengine.com/hubfs/images/decorative/illustrations/nav-icons/feedbackfive-bells-svg.svg) | Review Monitoring Quickly identify review trends | | --- | --- | [| ![single-star](https://www.ecomengine.com/hubfs/images/decorative/illustrations/nav-icons/feedbackfive-alert-svg.svg) | Listing Alerts Monitor your Amazon listings and reputation 24/7 | | --- | --- | ](https://www.ecomengine.com/feedbackfive/alerts) [| ![single-star](https://www.ecomengine.com/hubfs/images/decorative/illustrations/nav-icons/feedbackfive-analytics-svg.svg) | Analytics & Reporting Analyze sales trends and brand 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Search **Menu** ** ** [Log In](https://www.ecomengine.com/login) [Free Trial](https://www.ecomengine.com/trial) --- Join Our Email List - Receive our monthly newsletter. - Stay up to date on Amazon policies. - Get tips to grow your business. # What To Do About Fake Amazon Reviews [![Ellen Sipp-Paris](https://www.ecomengine.com/hubfs/images/headshots/internal/ellen-sipp-paris-headshot.jpg)](https://www.ecomengine.com/blog/author/ellen-sipp-paris) By [Ellen Sipp-Paris](https://www.ecomengine.com/blog/author/ellen-sipp-paris) Product reviews are like gold: you want all that you can get. Unless, of course, they’re negative—nobody wants those. But they are going to show up sooner or later, and understanding how to handle them can help lessen their effect on your sales and account health. The same goes for fake Amazon reviews as these are unfortunately on the rise despite Amazon’s ongoing attempts to stop them. A recent policy change also just made it harder for sellers to fight back, so what can you do when you suspect a review isn’t real? Here’s what you need to know. ## Fake Amazon Reviews: What is the Marketplace Doing About Them? Amazon is well aware of its fake review problem and has been working on solutions for years to mixed results. The eCommerce giant made headlines in 2015 with mass lawsuits against thousands of sellers for fake Amazon reviews, and the Federal Trade Commission even got involved in 2019 with its [first case of this kind](https://www.ftc.gov/news-events/news/press-releases/2019/02/ftc-brings-first-case-challenging-fake-paid-reviews-independent-retail-website). In 2020, Amazon [removed 20,000 product reviews](https://www.businessinsider.com/amazon-deleted-product-reviews-after-study-highlighted-paid-for-ratings-2020-9) written by top UK reviewers after an investigation revealed evidence of payment for ratings. The marketplace officially [banned incentivized reviews](https://www.ecomengine.com/blog/amazon-incentivized-reviews-ban) in 2016 and has since come out with programs trying to curb the practice (Vine, Verified Purchase Reviews, and One-Tap Ratings all come to mind), but it’s an ongoing battle. In 2023, Amazon teamed up with several other companies to launch the global [Coalition for Trusted Reviews](https://press.aboutamazon.com/retail/2023/10/amazon-booking-com-expedia-group-glassdoor-tripadvisor-and-trustpilot-launch-first-global-coalition-for-trusted-reviews), which is dedicated to ensuring that customer reviews are trustworthy on a variety of platforms. ## How to Handle Fake Amazon Reviews Amazon certainly has its hands full with this issue, so you need to be proactive to protect your business. And remember, a review doesn’t have to be negative to be fake. However, these are the ones that will be the most damaging from a public standpoint. Here are a few helpful tips for combating fake negative reviews. ### 1) Know the Guidelines Inside and Out Amazon’s [Product Review Policy](https://sellercentral.amazon.com/gp/help/help.html?itemID=YRKB5RU3FS5TURN) is probably the best place to start. If you dig deeper into Seller Central (we know it can be hard as things are often spread out), you’ll find the marketplace’s stance on review removal. Amazon will only remove a review if: - The review conflicts with any of the [Community Guidelines](https://www.amazon.com/gp/help/customer/display.html?nodeId=GLHXEX85MENUE4XF) - The review was removed by a reviewer - It discovers multiple products incorrectly listed as the same product - It sees unusual review behavior or is only accepting/displaying Verified Purchase reviews While the chances of Amazon removing a fake review can be low (it has to be a pretty obvious violation), it’s still possible. Because while some fake reviewers will stay inside the lines to be harder to identify, many won’t and you’ll have solid grounds for removal. To report a review violation, click the **Report abuse** link next to the review on the product detail page. ![Negative verified review on an Amazon product listing page](https://www.ecomengine.com/hs-fs/hubfs/images/screenshots/amazon/negative-verified-review.png?width=711&name=negative-verified-review.png) You can also email [community-help@amazon.com](mailto:community-help@amazon.com) (especially if you suspect multiple fakes) or use the Help page in Seller Central. ![Get Support page in Seller Central Help center](https://www.ecomengine.com/hs-fs/hubfs/images/screenshots/amazon/seller-central-support-contact-reason.png?width=1200&name=seller-central-support-contact-reason.png) Give a concise account of your complaint with specific details—keep emotion out of it. Amazon only wants the facts. Amazon doesn't allow sellers to ask reviewers to change or remove reviews for any reason. Offering a refund or compensation in exchange for removal of a review can be tempting, but it's absolutely **against Amazon policy.** Not only that, it might be exactly what the fake reviewer is hoping you'll do so they can report you to Amazon. Sellers used to have the ability to comment on reviews, which was really helpful for defending your product against obvious malicious attacks or demonstrating how you addressed or resolved an issue in the event of an authentic negative review. Amazon did away with this in late 2020, leaving sellers no real option for publicly correcting false or misleading reviews. ### 2) Monitor All Reviews and Take Action ASAP One of the best ways to get ahead of Amazon fake reviews is to monitor all of your ratings as soon as they come in. This is not only a great way to evaluate your product performance (remember, [negative reviews can be helpful](https://www.ecomengine.com/blog/negative-amazon-reviews) in the long run), but now you can also spot suspicious responses right away. It’s extremely important that you know [how to spot a fake review](https://www.ecomengine.com/blog/amazon-review-checker) and take action as soon as possible. This could be reporting it to Amazon or even addressing what’s said within your listing. While you can’t outright call out a fake review, you may be able to nip any false or misleading information in the bud by highlighting the correct information in your content, images, or video. Smart Amazon shoppers often recognize fake reviews for what they are and won’t take them into consideration. Try to help shoppers see for themselves that what was said isn’t true. ![FeedbackFive neutral/negative review alert on mobile](https://www.ecomengine.com/hs-fs/hubfs/images/screenshots/feedbackfive/review-alert-mobile.png?width=250&name=review-alert-mobile.png)*Editor's note: As of June 2023, if you're a non-brand-registered seller who has been actively selling on the platform for at least three months, you may now begin adding video content to your product pages.* That being said, continually checking for new ratings can be incredibly time-consuming, especially if you have a large product catalog. Using software like FeedbackFive to streamline your review management will lighten the load and allow you to focus on other tasks. The innovative tool alerts you via text and/or email moments after a new review is received across your entire product catalog or any specific ASINs you wish to track. Plus, it allows you to send completely Amazon-compliant feedback and review requests to help you rank higher and sell more the right way. ## In Summary: Fight Back Against Amazon Fake Reviews and Don’t Lose Hope Fake reviews are running rampant across multiple eCommerce platforms, with Amazon, in particular, feeling the heat. And as long as people continue to treat Amazon fake reviews as currency, we don’t see the problem going away anytime soon. So, do your best to protect your brand by identifying the bad apples and trying everything possible to separate them from the rest of the bunch. [![Product review monitoring screenshot and FeedbackFive logo with text, "Trusted by tens of thousands of Amazon sellers"](https://no-cache.hubspot.com/cta/default/5147382/f95ac93c-b441-407e-a61d-33dd45d3dc3e.png)](https://cta-redirect.hubspot.com/cta/redirect/5147382/f95ac93c-b441-407e-a61d-33dd45d3dc3e) ![newsletter-email-laptop](https://no-cache.hubspot.com/cta/default/5147382/interactive-177527396632.png) ![newsletter-email-laptop](https://no-cache.hubspot.com/cta/default/5147382/interactive-177527396632.png) Originally published on February 25, 2021, updated January 12, 2026 This post is accurate as of the date of publication. Some features and information may have changed due to product updates or Amazon policy changes. ## You May Also Like These Stories on Feedback and Reviews [![ Illustration of a five-star rating bar, review cards, a magnifying glass, a trust badge, a chat bubble, and an upward arrow, with text "Customer Perception Strategy"](https://www.ecomengine.com/hubfs/images/featured/blog/customer-perception-strategy.png) ](https://www.ecomengine.com/blog/amazon-review-strategy-customer-trust-signals) ### [Customer Perception Strategy: Reviews, Q&A, and the Trust Signals Most Sellers Ignore](https://www.ecomengine.com/blog/amazon-review-strategy-customer-trust-signals) May 26, 2026 | [![Illustration of five-star rating, coins, and an upward arrow with a discount icon, representing increased profit from reviews, with text “Turn Reviews Into Margin”](https://www.ecomengine.com/hubfs/images/featured/blog/turn-reviews-into-margin.png) ](https://www.ecomengine.com/blog/reviews-reduce-discount-dependence) ### [Turn Reviews Into Margin: How Social Proof Reduces Discount Dependence](https://www.ecomengine.com/blog/reviews-reduce-discount-dependence) May 5, 2026 | [![Illustration of magnifying glass, ratings, and message bubbles with text “The Review Audit”](https://www.ecomengine.com/hubfs/images/featured/blog/review-audit.png) ](https://www.ecomengine.com/blog/amazon-review-audit) ### [The Review Audit: What Your Star Rating Is Really Telling Shoppers](https://www.ecomengine.com/blog/amazon-review-audit) April 21, 2026 | ## No Comments Yet Let us know what you think ### eComEngine 14321 Winter Breeze Drive Suite 121 Midlothian, VA 23113 Call us: [800-757-6840](tel:800-757-6840) Company Legal Software Resources [![GS1 US Channel Partner](https://www.ecomengine.com/hubfs/images/partners/logos/gs1-us-channel-partner.png "GS1 US Channel Partner")](https://www.ecomengine.com/get-gtin-amazon) ![Amazon Marketplace Developer Council Founding Member](https://www.ecomengine.com/hubfs/brand-identity/logos/amazon/amazon-marketplace-developer-council-optimized.png "Amazon Marketplace Developer Council Founding Member") ![Amazon Web Services](https://www.ecomengine.com/hubfs/brand-identity/logos/amazon/amazon-web-services.svg "Amazon Web Services") ![Amazon Selling Partner Appstore Software Partner badge](https://www.ecomengine.com/hubfs/brand-identity/logos/amazon/amazon-software_partners-badge.png "Amazon Selling Partner Appstore Software Partner badge") ![Amazon Marketplace Developer Council Founding Member](https://www.ecomengine.com/hubfs/brand-identity/logos/amazon/amazon-marketplace-developer-council-optimized.png "Amazon Marketplace Developer Council Founding Member") ![Amazon Web Services](https://www.ecomengine.com/hubfs/brand-identity/amazon-web-services.svg "Amazon Web Services") Copyright© 2007-2026 eComEngine, LLC. 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Our [privacy policy](https://www.ecomengine.com/privacy-policy) has more details.* ```json { "@context" : "http://schema.org", "@type" : "Organization", "address" : { "@type" : "PostalAddress", "addressCountry" : "US", "addressLocality" : "Midlothian", "addressRegion" : "VA", "postalCode" : "23113", "streetAddress" : "14321 Winter Breeze Drive Suite 121" }, "alternateName" : "eComEngine, LLC", "description" : "Amazon Seller Tools", "email" : "info@ecomengine.com", "image" : "https://www.ecomengine.com/hubfs/images/decorative/illustrations/amazon-seller-tools.png", "logo" : "https://www.ecomengine.com/hubfs/brand-identity/logos/ecomengine-logos/ecomengine-logo-stacked.png", "naics" : "511210", "name" : "eComEngine, LLC", "sameAs" : [ "https://www.facebook.com/eComEngine/", "https://twitter.com/eComEngine" ], "telephone" : "800-757-6840", "url" : "https://www.ecomengine.com" } ``` ```json { "@context" : "http://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Ellen Sipp-Paris" }, "dateModified" : "2026-01-12", "datePublished" : "2021-02-25", "description" : "Discover how you can take action against fake Amazon reviews in this article.", "headline" : "What To Do About Fake Amazon Reviews", "image" : { "@type" : "ImageObject", "url" : "https://www.ecomengine.com/hubfs/images/featured/blog/fake-amazon-reviews.jpg" }, "mainEntityOfPage" : { "@id" : "https://www.ecomengine.com/blog/fake-amazon-reviews", "@type" : "WebPage", "description" : "Discover how you can take action against fake Amazon reviews in this article." }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.ecomengine.com/hubfs/brand-identity/logos/ecomengine-logos/ecomengine-logo-stacked.png" }, "name" : "eComEngine, LLC" } } ```