Amazon's "Boost with FBA" Seller Summit a Success
by Liz Fickenscher, on July 5, 2017
June 28, 2017 marked the first-ever Boost with FBA seller summit in New York City.
A team from eComEngine, including founder Jay Lagarde, attended and had a lot to say about the successful, well-attended conference. Between featured speakers, breakout sessions and networking opportunities, sellers who attended Boost with FBA got a lot of great tips, as well as some insight into the future of third-party sales on the Amazon marketplace.
An Overview of the Event
The turnout was great. While official numbers weren't posted, Jay estimated that there were about 1,500 sellers there, and a lot of in-house Amazon experts, as well. Topics presented included seller programs and tools, Sponsored Products, Marketplace Web Services, selling globally and Amazon exclusives. Jay says, "Amazon presented their vision and tips for growth on the Amazon marketplace directly to sellers, including offering in-person 1x1 meetings with Amazon staff." Since this is the first time Amazon.com, Inc. ("Amazon") has hosted a seller conference like this, it shows the organization's commitment to continue to develop the third-party marketplace.
The biggest themes of the conference were branding, global selling and, of course, the ever-popular Prime program. Amazon made a strong plug for incubating new brands on its marketplace, and the conference highlighted a number of tools and programs to support new brands and products. Several speakers addressed the benefits of selling globally, and Amazon's goal to continue to simplify and remove barriers for international transactions.
Amazon used this conference as an opportunity to announce the official date of Prime Day 2017 and showed a video they've encouraged us all to share.
In addition to the Prime Day news, Amazon also announced some significant new tools for managing and promoting brands. Registered brand owners will soon be able to upload product videos for their listings. This is a new development and will take product listings to to the next level. A new Enhanced Brand Content Tool was also announced for sellers. It will allow the creation of more customized product pages, better brand identification on product pages, and new Amazon Brand Stores.
For video footage of the event, check your Seller Central account in the coming days. We will also provide additional information and analysis on the conference in the coming weeks. If you want news like this delivered straight to your mailbox, subscribe to our newsletter.