How to Choose the Best Amazon Product Review Software

You know FeedbackFive by eComEngine as the top Amazon seller tool for getting more feedback and reviews. But did you know that the #1 rated feedback and reviews software in the Selling Partner Appstore (formerly called the Amazon Appstore and Seller Central Partner Network) can also independently monitor product reviews for your ASINs or competing ASINs as a 1P or 3P merchant?

Review monitoring is one of the most sought-after features for today’s sellers, and for good reason. Reviews are full of useful information about your products that's otherwise hard to find. With regular review analysis, you can learn what you’re doing well and what you need to improve to curb negative ratings and get more conversions. You’ll also be able to more easily identify common review trends that can inform future inventory decisions and new product or bundle ideas. Plus, it’s a great way to keep an eye on what top competitors are doing!

Manually processing all of this information takes time, which is why automating the review monitoring process makes so much sense. Now you can focus on other tasks and then assess your review statistics as you see fit.

But not all review software offers the same benefits, and some may actually leave you more confused than enlightened. To help you out, we put together a list of six key things you should look for when choosing the best Amazon product review software for your business.

1) Offers Clear, Comprehensive Review Data for Analysis

When you’re in a time crunch (and who isn’t these days?), there’s nothing more frustrating than wasting valuable minutes hunting down the data you need. Or, even worse, finally locating it only to be faced with a bunch of information that’s hard to make sense of.

Talk about a bad user experience.

This is the opposite of what you’ll get with FeedbackFive, an Amazon review management tool that simplifies the review monitoring process by providing you with a clear, comprehensive view of all of your review data so you can start analyzing it right away. You can see reviews across all of your products at once or click on a specific ASIN to get a detailed review history for that item.

Multiple visuals are available to help you analyze your ratings. You’ll see review totals for the last 7, 30, or 90 days, your top-reviewed products, and a daily/weekly snapshot of new product reviews. You may sort, filter, and analyze your reviews within the tool or export the information to a CSV to track trends over time.

2) Delivers Detailed Review Analytics

When every dollar counts, you don’t want anything to be a guessing game. Amazon sellers love analytics because more detailed data means more informed decision-making. Sure, some of your success may have been the result of your gut instinct, but remember, numbers never lie.

FeedbackFive’s in-depth product analytics allow you to view and analyze your reviews and ratings to better understand how customers are rating your items. From there you can easily identify common review trends to understand why you're receiving the ratings you see most often.

The Products table displays all the items in your catalog (you can also filter it to only show tracked ASINs, untracked ASINs, or ordered ASINs) and reviews for the last 7, 30, 60, or 90 days. For tracked ASINs, you’ll see information on the parent ASIN, average rating, total ratings, reviews, and orders.

If you’ve ever wondered whether your buyers are leaving more written reviews or star ratings, FeedbackFive’s Reviews and Ratings graph has your answer. Switch the graph’s dropdown to average rating to answer another key question: are increased ratings driving your average rating up or down? This is one of those trends that you'll want to watch.

3) Tracks Your Top-Selling ASINs

While you should keep an eye on all of your product ratings, you’ll obviously want to pay closer attention to those of your top-selling ASINs where more of your money is tied. But without that data readily available, this task can become very difficult.

FeedbackFive monitors this information for you and automatically tracks your top-selling ASINs up to the number of free ASINs included with your plan level.

If you want to track more ASINs, a quick upgrade of your Product Review Management Plan will allow you to do so. You can organize your thoughts on these items, i.e. identifying a top competitor or a poor performer that may need a price drop, using FeedbackFive’s notes feature.

4) Sends You Alerts for New Ratings

When monitoring your reviews, manually checking your product listings even once a week can take hours away from your day. Seller Central certainly doesn’t do you any favors, either. So how are you supposed to keep up with it all?

FeedbackFive keeps you in the loop with text and/or email alerts for any new product reviews received. You can set the timing to your schedule and specify the type of responses (positive or negative) that you want to be notified about. Brand registered sellers will definitely want to take advantage of this feature as you now have the unique ability to contact buyers following a negative review.

4) Supports International Marketplaces

While Amazon North America, which includes the US, Canada, and Mexico is still the largest Amazon marketplace with 51% of all sellers, its market share is shrinking. Most of the sellers in Europe are selling in more than one country, and other Amazon marketplaces like India, Singapore, and the Middle East have experienced incredible growth in the past year alone.

If you sell outside the US like so many now do, it’s important to have a feedback and review solution that will also support Amazon’s international marketplaces. FeedbackFive supports 17 Amazon marketplaces, including Australia, Brazil, Canada, France, Germany, India, Italy, Mexico, Netherlands, Poland, Singapore, Spain, Sweden, Turkey, UAE, UK, and the US. You can add multiple marketplaces (we call them “stores”) to your FeedbackFive account and manage them all from one single place.

5) Grows with You and Works for You

Fun fact: many of FeedbackFive’s new-and-improved Product Review Management features were inspired by input from our customers! When you ask for something, we do everything in our power to deliver. We’ve been in this space since 2007 for a reason — we never stop striving to be better to best support you and the growth of your Amazon business.

All of our products are backed by a friendly and knowledgeable customer support team that’s just a quick chat, phone call, or email away. We also provide one-on-one onboarding and account health checkups to help keep you compliant with Amazon policies. Detailed information about all of our tools and Amazon news you need to know can be found on our blog and through our involvement with top industry webinars.

Putting it All Together

FeedbackFive Amazon review software helps busy sellers take back their day by automating feedback and review requests on their behalf. Whether you create your own branded request or simply use Amazon’s Request a Review message, you’ll save valuable time and have exclusive access to detailed analytics about your campaigns. Flexible scheduling allows you to send the right message at the right time, while review monitoring features and negative rating alerts keep you in tune with how your products are being perceived on the marketplace.

And while FeedbackFive’s two main automation features (feedback and review requests and product review monitoring) can be used separately from one another, we highly recommend using both to have a more robust reputation management system in place. With the right strategy, the two will work hand-in-hand in helping you build and protect your brand.

If you’re a vendor on the Amazon marketplace and do not have the ability to send review requests, FeedbackFive can still be a very useful tool for its review management alone. What you learn here can impact your future product catalog and help guide listing content creation.

Get Started with the Best Amazon Product Review Software Today

As you can see, FeedbackFive certainly fits the bill for being the best Amazon product review software around, and many of your peers seem to agree. We strongly believe in this product and built it for you using feedback from real Amazon sellers.

If you’re a current FeedbackFive user, we hope you’re enjoying the new look and feel of our product review pages. If you’re new to eComEngine, we invite you to learn more about review monitoring and test drive FeedbackFive with a free trial today!