Ninety-nine percent of the time, your customer experience goes like this:
The customer spots your product and buys it at a price she will later brag about to her friends. When the package arrives, she is impressed at how it arrived before the delivery date and how nicely the item is packaged. She loves the product and is extremely happy with the service.
Then there’s that other 1 percent (or probably even less): a defective item, the wrong color, a mixed-up order. What happens next? The customer goes straight for the jugular – a negative review on the Amazon marketplace.
Per Amazon policy, you cannot ask a buyer to change or remove a review on Amazon. But you can do your best to learn from any negative ratings you receive and set your listings up for success. In this article, we'll discuss four tips to help you get great product reviews.
While customers pay attention to your seller ratings, it is overwhelmingly great product reviews that really lead to increased sales. Reviews impact your product's appearance in Amazon's search results; the more positive reviews, the better your sales rank.
Reviews are also an important substitute for the in-person shopping experience, providing "word-of-mouth" directly from other shoppers. When customers see that dozens or hundreds of people are happy with a product, they have much more confidence to make a purchase. And, a mountain of positive Amazon reviews lets shoppers know they can take negative reviews with a grain of salt.
How do your review practices stack up against other sellers’? We surveyed over 200 merchants to help you find out.
A product that doesn’t have very many Amazon positive reviews leaves the shopper questioning whether or not they should buy it. Similarly, if there are an equal number of positive and negative reviews, many customers will quickly click off the page. So, what can you do to get more reviews? Keep reading to find out.
Requesting product reviews regularly can help you dramatically increase the number of positive ones. Here are four ways that product reviews can help your seller reputation:
Amazon reviewers pay attention to product quality, perceived value, and many other details. If your product is designed to solve a problem, you're likely to see reviews about the customer experience with your solution.
On the other hand, if your product breaks easily or arrives damaged, you're probably going to start seeing negative reviews roll in. Thoroughly test your packaging to make sure your product will arrive as expected. Make sure all instructions are clear. Regularly review your product listings to ensure all details are up to date. You might be surprised to know how many negative reviews occur as a result of failure to take these steps. Keeping customers informed and ensuring that your listing is accurate can go a long way towards increasing your positive reviews on Amazon.
Many customers leave reviews to offer advice for future buyers. They want to help people like themselves by either confirming that something is worth the money or warning them to stay away.
In your communication and messaging, try to create a sense of community around your products. If customers feel like they are part of a special group rather than just another credit card number, they will be much more likely to spend a few minutes helping out “people like us.” Telling buyers a little about your business can create a sense of community. For example, you could tailor your messaging to fellow organization junkies if you sell home organization products or to new parents if you sell products for infants. A little personalization can help your buyers identify with your brand.
You only have 30 days after an item is received to send an Amazon review request, so timing is key. If you send a review request too soon after an item is delivered, the buyer might not be ready to write a review. But if you send the request too late, you could miss out.
Generally speaking, we recommend sending review requests for consumable products and items that are used right away within a few days of the order's delivery. For products that require setup or need some time for buyers to see results, try sending your request towards the end of the 30-day window. If you have any questions about timing your review requests, sign up for a free 15-minute product review consultation with our experts!
Each SKU you sell has a different personality, which naturally means that a different type of person might purchase it. So it makes sense to send different product review requests for different SKUs. It may sound like a logistical nightmare, but with our FeedbackFive software, it’s actually pretty simple. Draft a different email for each SKU and let the automation take care of itself.
If you have SKUs that you know have issues, you can exclude them from review requests. Similarly, you may not want to spend time on products you plan to phase out quickly. Target your best products that you plan to sell for a long time.
Monitoring your Amazon reviews is a smart way to understand how customers are experiencing your products. FeedbackFive makes it easy to see all of your Amazon reviews in one place. You can quickly sort and filter by rating and other criteria to see the details that matter most to you. Many sellers use this information to help make improvements to their products and listings, identify new feature ideas, and make important business decisions such as whether to restock an item.
You can also choose to receive alerts for new positive or negative reviews via SMS or email so you'll never miss a new Amazon review. FeedbackFive's alerting features keep you in the loop even when you're on the go!
Amazon positive reviews give your customers the confidence they need to make a purchase. Test out FeedbackFive and see how easy it is to start getting more Amazon reviews today!
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