Amazon Feedback Service: Not All Solutions are Created Equal

by Colleen Quattlebaum

When you’re in the market for an Amazon feedback service, not all solutions are created equal.

Our team at eComEngine invented FeedbackFive in 2007, and since then thousands of merchants have trusted our software for Amazon feedback. There’s a reason why our platform has been used to manage millions of Amazon seller feedbacks. This post explains just a few of them, and why FeedbackFive is the best choice for your eCommerce business.

Campaigns that Complement Your Business Needs

FeedbackFive is a flexible workspace for serious merchants who want to control the messaging based on customer actions or other criteria. You can create email campaigns to reach out to customers for product review requests, seller feedback requests and more. This allows you to connect with your audience and keep your finger on the pulse of the product. You can make improvements or correct any issues quickly before negative reviews begin to impact your sales.

Campaign templates make setting up custom campaigns fast and easy. You can set up campaign rules specific to your business. For example, you can choose to not send an email to orders that contain a specific SKU if you don’t want to request feedback about those items. You can create the email using any of the templates or create your own template specific to your business. You can also decide when to reach out to customers using the timing function, which allows you to schedule emails in advance.


Review and Feedback Management are Now Intertwined

Serious online sellers care just as much about reviews as they do about feedback. Why? Because reviews are important to potential buyers as well as to the Amazon Buy Box algorithm. As online ordering becomes more and more convenient, reviews become important criteria for buyers as they research a product pre-purchase.

FeedbackFive offers the most trusted solution for soliciting, managing and tracking both feedback and customer reviews. The platform monitors feedback and reviews for you, giving you the option of receiving an immediate email or text notification for negative feedback or reviews. By responding to negative feedback or reviews quickly and professionally, you can correct any issues with your products or packaging before they become major problems for your business.


Customer Service is Still Important

At eComEngine, we take customer support very seriously. In fact, FeedbackFive has a 98.9 percent customer satisfaction rating and offers 360-degree reputation management to some of the biggest sellers on the Amazon marketplace.

FeedbackFive offers sending flexibility, meaning you don’t have to automatically email every customer. You can opt to skip sending messages to buyers who have already left feedback, send messages on merchant-fulfilled orders and much more. FeedbackFive backtracks imported orders for feedback solicitation for 90 days by default, but you can choose not to solicit back the full 90 days.

Go With the Best

Your eCommerce business is too important to go with anything but the best. FeedbackFive has been in the business of managing your Amazon data since 2007. We’ve pioneered some of the best practices that top Amazon sellers rely on to manage their feedback and reviews. Ready to get started?

Originally published on April 4, 2016, updated August 14, 2019

This post is accurate as of the date of publication. Some features and information may have changed due to product updates or Amazon policy changes.