The fourth quarter has arrived. Are you ready for the year-end holiday rush? Have you prepared for increased inventory turn, higher product page traffic and ultra-competitive advertising and promotions? It can be daunting, but not difficult to manage.
Aligning closely with Amazon’s mission to be “Earth’s most customer-centric company” is key for sellers who want to succeed on the Amazon marketplace. It’s also imperative to fully understand and follow Amazon’s Terms of Service. Amazon customer reviews are making headlines once again, and as Q4 ramps up we thought it would be a good time to offer a quick refresher on product review guidelines.
You may have seen Amazon’s recent announcement regarding the consolidating and rebranding of their advertising services into one group called Amazon Advertising. Their various platforms and teams are being combined into one group with some platforms and ad types being renamed.
You may have also noticed an uptick recently in news articles talking about Amazon’s ad services.
The market is crowded on Amazon. Sellers are fighting for visibility, the landscape is competitive and businesses are in search of that magic formula for their products to become top sellers on the Amazon marketplace. Those that are tired of the aggressive competition are trying to innovate, source the next best thing or find that niche category.
Building a brand on Amazon is even more important these days in order to compete and stand out from the crowd.
The fifth annual Midwest e-Com Conference recently took place in Minneapolis, Minnesota. eComEngine was a sponsor for this educational event. Liz Fickenscher, Becky Trowbridge and Sean Shanahan attended from the eComEngine team.
The two-day event was jam packed with informational sessions, networking opportunities and more.
You are probably familiar with Amazon Marketing Services (AMS) and didn’t even realize it. AMS is an ad platform that serves advertisements based on customer search and browsing activity within the Amazon environment. It’s an incredibly useful tool for introducing new products and driving incremental sales on strong performers.
The holiday season as an Amazon seller: the best of times and the worst of times.
If you’re like most sellers, this is the time of the year when you make a substantial amount of your annual profits as customers pour in for holiday shopping. But keeping your head screwed on through it all remains a challenge — organizing everything, remembering important dates, managing the details and putting out every new fire along the way.
September is the start of Amazon’s new long-term storage fee (LTSF) schedule, with fees being charged monthly instead of twice a year. That, combined with Amazon’s new storage limits, means that sellers using the FBA program need to be paying more attention than ever to their inventory stored at Amazon fulfillment centers.
With a product offering of over 500 million items on Amazon.com alone, it’s no wonder products get lost on the website and don’t find themselves in front of the customer’s eye. If they don’t appear on the first few pages of search results for certain keywords, customers won’t easily discover them and they will generate very few sales. This can be a challenge for new products that haven’t had time to climb the sales rank and for lesser-known brands.
There’s been a lot of buzz around Amazon Australia lately thanks to the new tax on Low-Value Imported Goods (LVIGs). Essentially, since July 1, 2018, merchants have to pay a 10% Goods and Service Tax (GST) for each sale, and regarding Amazon specifically, to sell in Australia you now need an Amazon.com.au account.
With another 300,000 sellers joining Amazon’s marketplace last year, competition on the marketplace continues to increase. Brands and resellers are having to become more and more savvy when it comes to maintaining and growing their sales on Amazon. One tactic that is sometimes overlooked is image optimization.
So you’ve created a brand new product, something that’s never been seen by anyone unless they snuck into your lab late at night. And now you want to monetize it – splendid! You think you’re ready to put it on the Amazon marketplace, since almost the entire world shops there now. The question, of course, is how? It’s not easy to sell people on a product they know nothing about, especially if you haven’t already gotten eyes on it via Shark Tank.
In this guest post, Navneet Patel of Vovance discusses four popular platforms for eCommerce businesses that are looking to expand beyond the Amazon marketplace.
In the retail industry, eCommerce is gaining popularity. According to the U.S. Census Bureau, eCommerce sales for 1st quarter of 2018 were over $123 billion
The invitation arrives in your inbox, inviting you to sell to Amazon as a vendor via Vendor Central. But, if you are already selling on Amazon as a seller and have a successful, strong business, is this really the right move?
It is not an easy decision and there are many factors that need to be considered. There is no “one size fits all” approach.
Amazon.com, Inc. (“Amazon”) held their annual Prime Day on July 16, 2018. Despite a less-than-great first impression in the form of website glitches, this year’s edition proved to be the most successful one yet.