How to Sell in Mexico

How to Sell in Mexico

Saying your company “went south” may sound bad, but with Amazon’s recent investment in Mexico and Amazon.com.mx, going south might be a company’s most profitable course of action.

Last time we spoke about expanding into European markets, but you don’t need to cross an ocean to expand internationally. With the help of Amazon.com, Inc. (“Amazon”), it’s never been easier to open up shop with our neighbors to the south. But what does opening an Amazon account in Mexico really entail? And is it worth it?


When Does it Make Sense to Create Product Variations?

When Does it Make Sense to Create Product Variations?

Product variations occur when an item that has different attributes, such as color and size, is grouped together with its variants on a single product page. On the Amazon marketplace, they are also referred to as parent and child relationships. The parent is the actual product, and children are the variants. For example, with cotton shirt as the parent, the child could be are a blue cotton shirt, a small cotton shirt or a small blue cotton shirt (if multiple variants apply).


Product Page Optimization [Webinar Recap]

Product Page Optimization [Webinar Recap]

In the online environment, where customers cannot interact with or inspect products, it’s extremely important that product pages are presented in a way that is appealing, informative and compelling. The challenge, however, is in knowing exactly how to find the right...


Cryptocurrency: How It Works

Cryptocurrency: How It Works

Cryptocurrency is a hot topic for many Amazon sellers. We asked Matt Ellis to give us the scoop in this quick guide to what it is and how it works.

Yeah, I’ll admit it, I laughed when I first heard about Bitcoin.


Sales Tax Analytics: Nexus and Liability

Sales Tax Analytics: Nexus and Liability

The Prosper Show is a great place to meet fellow industry folks, but it’s always amazing when you meet a group in Vegas that’s a short 90 minute drive away from our home office in Richmond, VA. That was the case with eComEngine and Ampersand Accounting, a full service sales tax compliance provider focusing on eCommerce professionals. On Monday, April 2nd, I drove over to Staunton, Virginia to meet with Peter Mantell, Ampersand Accounting’s Chief Marketing Officer and co-founder.



Pros and Cons of Different Amazon Supply Chain Models

Pros and Cons of Different Amazon Supply Chain Models

eComEngine’s Jay Lagarde and Ken Furlong hosted a presentation at CPC Strategy’s 2018 Amazon Virtual Summit where they offered suggestions for maintaining a Lean Amazon Supply Chain.

Part one of the recap was all about lead times and inventory management. In this post, we’ll focus on the different supply chain models and how Amazon sellers can make decisions that work best for them.


Preparing Your Packaging for Shipment and Safe Arrival

Preparing Your Packaging for Shipment and Safe Arrival

Jake Rheude from Red Stag Fulfillment shares smart advice for protecting your shipments in this guest post.

Imagine this scenario for your online shop – you have perfectly designed packaging, all looks amazing and you are sure the customer will love the product. But then you send it out, and it gets tumbled and squashed among thousands of other shipments. This article will help you make sure that won’t happen!


Strategies for Effectively Managing Lead Times and Inventory

Strategies for Effectively Managing Lead Times and Inventory

eComEngine was well-represented at CPC Strategy’s 2018 Amazon Virtual Summit where Jay Lagarde, Founder and President, and Ken Furlong, Director of Product, presented their Secrets to a Lean Amazon Supply Chain.

Drawing from more than a decade of experience, Jay and Ken discussed how adopting Lean strategies can increase business agility while giving owners more freedom to make good decisions. While the discussion is much more in-depth in the webinar (watch it here), here are some highlights!


Amazon Brand Registry – Do I Need It?

Amazon Brand Registry – Do I Need It?

In late January many sellers received a notice from Amazon.com, Inc. (“Amazon”) informing them that old Brand Registry was being deprecated and encouraging them to enroll in the new one. Many sellers have asked what this means for their account and whether they should re-enroll. I’ll cover what this notice means and the benefits of Amazon’s brand registry as well as how to apply.


Insights into Amazon Shopper Behavior

Insights into Amazon Shopper Behavior

Getting insight into the habits of Amazon shoppers can help you refine your sales strategy. The team at CPC Strategy recently released their 2018 Amazon Shopper Behavior Study, which compiles information from 1500 US Amazon shoppers. In this post, I’ll share some highlights from the study, which you can download here.


How to Sell to Europe in 5 Steps

How to Sell to Europe in 5 Steps

All roads lead to Rome, they say. But the roads built by Amazon.com, Inc. (“Amazon”) also go to Munich, Madrid and London.

More and more American sellers on the Amazon marketplace are wondering about whether or not to expand into the European markets, or if it’s even possible. This topic has come up even more lately, with Amazon Europe’s current promotion for 50% off the first two months (if registered before March 31, 2018).


MAP Policy Insights

MAP Policy Insights

In recent years, minimum advertised pricing (MAP) policy has become a prickly point in the eCommerce world. All sellers want to win the sale by giving their customers a great deal and still making a profit. Otherwise, why be in business? As a vendor selling direct to consumers on the Amazon marketplace, I have a front row seat to the difficulties MAP policy presents in eCommerce, and I’m here to offer some insight to help everyone out.


Quality Control: What You Need to Know When Importing From China [Webinar Recap]

Quality Control: What You Need to Know When Importing From China [Webinar Recap]

eComEngine’s Liz Fickenscher recently hosted a webinar about quality control with Meghla Bhardwaj of Global Sources, a company that specializes in helping global importers find and meet reliable exporters in China and other parts of Asia. The fantastic one-hour presentation included vital information for Amazon sellers and other eCommerce professionals who source products from overseas.