In this guest post, Adam Rogers of Kayako shares tips for responding to negative product reviews.
Customers aren’t afraid to hold back when they haven’t been treated well. When an Amazon customer receives a product they’re not happy with, the place they can freely lash out their frustration is in the reviews on your product page.
Does this mean you’re a bad seller?
It’s the holiday season! This is a great time to reflect on the past year with a goal of finishing strong. We are well into Q4 but that doesn’t mean you’ve missed your chance to attract new customers, delight loyal buyers and boost sales. In fact, the timing couldn’t be better!
These final few weeks of the year are when shoppers are searching for last-minute ideas and hunting for sales in hopes of finding that perfect gift.
Jumping into the social media side of marketing can be intimidating, but it’s also essential in today’s modern marketplace. We use these platforms to connect with friends and family, but their use for business and marketing cannot be denied.
I recently hosted a webinar called Social Media for Amazon Sellers with Steph Nissen of Atomic Revenue. She shared some incredible tips and insight for using social media to build your brand and create a positive online presence.
Interacting with customers is all part of delivering a positive shopping experience and helps build customer trust. It shows the customer that the retailer or manufacturer cares, in addition to providing that personal touch that is often lost when purchasing online.
Although Amazon.com, Inc. (“Amazon”) does not allow sellers to contact customers directly via phone or personal email, there are still ways sellers can engage with their customers on Amazon.
Being proactive can make a huge difference when it comes to protecting yourself and your eCommerce business. It can be frustrating to receive negative reviews, but it’s important to take all ratings seriously.
Understanding the requirements associated with selling items, particularly within certain categories, is just one way to be more in control. Our eComEngine team recently paired up with Rachel Greer of Cascadia Seller Solutions to create an informative webinar to help vendors understand how to weigh and address the risks while being successful.
Sometimes managing your Amazon business can feel like a ride on The Beast at Kings Island or Verbolten at Busch Gardens. The ups and downs of keeping items in stock, reputation management, repricing and other important seller tasks can leave you with a sore neck and back, much like the physical roller coaster.
As reported by eCommerceBytes, Amazon.com, Inc. (“Amazon”) recently changed the way the Order Defect Rate (ODR) is calculated.
A-to-z claims that were decided in the merchant’s favor or withdrawn by the customer are being counted due to the change. This has negatively impacted some sellers, who have found that their ODR has doubled or tripled since it was implemented. It remains to to be seen whether this change becomes permanent and becomes part of the official policy regarding how the ORD is calculated.
Holiday shopping is here, and with it increased sales and faster moving inventory. Even if you don’t sell traditional holiday gifts you will still benefit from the increase in traffic to the Amazon marketplace. By now, you should have forecasted your sales, ordered accordingly and, if you are using the FBA program, shipped your holiday inventory into the Amazon fulfillment centers.
You have spent time researching product niches, identifying opportunities and sourcing or developing the perfect product to sell under your own brand. The next challenge is to get it launched and selling on the Amazon marketplace. With millions of products for sale, you need to have a clear launch strategy that will set you apart from the competition.
The time has finally come: online shopping is predicted to overtake in-store shopping for the first time in history during the 2017 holiday shopping season. According to a Deloitte study, respondents planned to spend 51% of their shopping budget in online stores throughout Thanksgiving, Black Friday and Cyber Monday, compared to 42% in brick-and-mortar stores.
What you’ve long suspected appears to be true: some Amazon product categories earn better customer ratings than others.
Our friend, Max Woolf, a data scientist in Silicon Valley, has run the numbers on more than 80 million Amazon reviews and 20 million reviewers. Max was gracious enough to let us cite a few of his statistics in this post, which you’re sure to find interesting. We’ll also discuss a few ideas for leveraging these trends in your eCommerce business.
People love to shop online. In fact, roughly 80% of Americans do some of their shopping on a computer or smartphone. While that’s great news for those selling through eCommerce sites like the Amazon marketplace, it’s also an incentive to maintain a competitive edge.
Arguably, the most crucial element to being successful is to understand the motives and psychology of the online shopper. In this post, we’ll provide some insight into why people are abandoning brick-and-mortar stores and what you can do to keep them happy.
Dust off your Marketing 101 book from college.
In this post, we’re going to discuss something that you haven’t probably thought about recently: The “Four Ps” of Marketing. In case you’ve forgotten, the four Ps include:
So, this whole “Amazon thing” is really starting to take off for your eCommerce startup.
Orders are now rolling in, which is super exciting. After only a few weeks of experimentation, you’re already starting to see how the Amazon marketplace could become a serious revenue source.
By now, you’ve probably received several emails from the Amazon team, encouraging you to upgrade to a Professional seller account. Is it worth it? Should you upgrade?
Do you fulfill some or all of your Amazon orders through the Seller Fulfilled Prime program? If so, you may qualify for referral fee discounts this Q4.