Philip Murphy of Private Label Sk.in offers tips for finding the right supplier for your needs in this guest blog post.
With so many different niches, the opportunities to sell products online seem almost endless. From skin care to fashion, one of the most important factors of starting and maintaining a successful business is sourcing from the right supplier.
In this guest post, Kennedi Gubler of inWhatLanguage discusses how localization can boost your Amazon sales in international marketplaces.
Expanding your business to international markets will raise your annual revenue, if you do it right. A common misconception with eCommerce companies, however, is that accepting different currencies and translating website copy is enough.
There has been a lot of attention lately to the additional exposure Amazon.com, Inc. (“Amazon”) has been giving to their private-label brands. Recently Amazon has been placing advertisements directly on product pages for products labeled “Our Brands” and has launched Amazon Accelerator inviting manufacturers to create new private-label brands for Amazon. The “Our Brands” portfolio includes not only Amazon-developed, private-label products but also brands that sell exclusively on Amazon.com.
The holidays are approaching, and that gets me thinking a lot about families in the Richmond area and beyond who will have a hard time feeding their kids and elderly relatives this year. In fact, I think about that a lot, and I’m lucky enough to work with people who think like I do. That’s why Colleen (eComEngine’s marketing manager and my lovely boss) and I decided to help Feed More, the area’s fantastic hunger relief association.
When working with Amazon.com, Inc. (“Amazon”) on the vendor side you take on the role of wholesaler. This means offering your products to Amazon at wholesale prices, as well as offering Amazon additional discounts in the form of co-op agreements and allowances.
Valentine’s Day is a time to celebrate all the love and companionship in your life… which is why single people hate it. But for the lovelorn, a new “anti-Valentine’s Day” from China offers respite from cute and cuddly couples. In the West we call it “Singles Day” — and it drives enough eCommerce sales to surpass both Black Friday and Amazon Prime Day as the world’s biggest online shopping day.
Even though we’re in the early days of Q4, the holiday season will rush by and you’ll suddenly find yourself celebrating New Year’s Eve. Just as the calendar perpetually moves forward, your Amazon business will continue to operate and you must plan ahead for the next quarter as well as develop a framework through the end of the next year.
The Fulfillment by Amazon (FBA) program has just changed its returns policy, leaving some sellers cheering, others jeering and still others scratching their head trying to figure out what’s going on.
Effective September 5, 2018, the Amazon FBA program allows customers to return and replace an item free of charge while Amazon pays the re-shipping bill.
The fourth quarter has arrived. Are you ready for the year-end holiday rush? Have you prepared for increased inventory turn, higher product page traffic and ultra-competitive advertising and promotions? It can be daunting, but not difficult to manage.
Aligning closely with Amazon’s mission to be “Earth’s most customer-centric company” is key for sellers who want to succeed on the Amazon marketplace. It’s also imperative to fully understand and follow Amazon’s Terms of Service. Amazon customer reviews are making headlines once again, and as Q4 ramps up we thought it would be a good time to offer a quick refresher on product review guidelines.
You may have seen Amazon’s recent announcement regarding the consolidating and rebranding of their advertising services into one group called Amazon Advertising. Their various platforms and teams are being combined into one group with some platforms and ad types being renamed.
You may have also noticed an uptick recently in news articles talking about Amazon’s ad services.
The market is crowded on Amazon. Sellers are fighting for visibility, the landscape is competitive and businesses are in search of that magic formula for their products to become top sellers on the Amazon marketplace. Those that are tired of the aggressive competition are trying to innovate, source the next best thing or find that niche category.
Building a brand on Amazon is even more important these days in order to compete and stand out from the crowd.
The fifth annual Midwest e-Com Conference recently took place in Minneapolis, Minnesota. eComEngine was a sponsor for this educational event. Liz Fickenscher, Becky Trowbridge and Sean Shanahan attended from the eComEngine team.
The two-day event was jam packed with informational sessions, networking opportunities and more.