Strategies for Using Enhanced Brand Content Effectively

Strategies for Using Enhanced Brand Content Effectively

When it comes to being a successful seller, reputation is everything. Even if you know this, you may be unaware of how to build your brand and establish trust on the Amazon marketplace. Fortunately, you have some great options.
During a recent webinar, eComEngine Director of Marketing, Paul Rice, and CPC Strategy Client Services Manager, AJ Swamy, discussed branding on and off Amazon, Enhanced Brand Content (EBC) and the importance of monitoring product reviews. Here’s a quick recap of some of the highlights.


Is Amazon Becoming The New Google?

Is Amazon Becoming The New Google?

In this guest post, Dave Furness of eSellerCafe discusses two major players in paid search: Google and Amazon.

Google’s dominance in search is undisputed. For January 2018, Statista using comScore data estimated that Google generated 63.4 percent of all searches and a whopping 93 percent of all searches on mobile.


Common Sense Guidelines to Essential Editorial Content

Common Sense Guidelines to Essential Editorial Content

Surprisingly, I regularly come across poor quality essential content while shopping on the Amazon marketplace. Essential content is what you first provide during the new item setup process: product titles, bullets and descriptions. Amazon’s A9 algorithm indexes and uses this content at varying degrees to provide shoppers with useful search results. If your product’s title or bullets do little to define it, either by brand, function or features, there’s a good chance you’re missing out on sales opportunities.


Vendor 101

Vendor 101

Businesses can work with Amazon.com, Inc. (“Amazon”) in two different ways: as a vendor or as a seller. A vendor relationship is when a manufacturer or distributor sells to Amazon via wholesale, while a seller is a retailer on the Amazon marketplace selling directly to the end consumer.

Vendors work with Amazon similarly to how they would work with brick and mortar stores.


Five Reasons to Hire an Amazon Agency

Five Reasons to Hire an Amazon Agency

A growing business is an exciting one, but also one that can take up more and more time that you may not have. As your Amazon business grows and you find yourself needing extra hands, you may have asked yourself whether it’s best to do the work in house or outsource to a freelancer or agency. While there is no one right answer for everyone, I’ll outline some of the common reasons many 3P Amazon sellers choose to outsource to an Amazon agency.




How to Sell in Canada

How to Sell in Canada

For American eCommerce businesses, expanding into Canada seems like the next logical step. For one thing, Canadian eCommerce has just started taking off in recent years, so the timing is right. Also, the online shopping behavior of our Northern neighbors is similar — but not identical — to that of Americans, so there’s no big adjustment. Plus, Canadians have no problem buying across the border: the same study above shows that 83% of Canadians have bought U.S. products online.


Branding: Use A+ Content to Build Your Brand on Amazon

Branding: Use A+ Content to Build Your Brand on Amazon

Amazon.com, Inc. (“Amazon”) announced to their vendors at the beginning of 2018 that all basic level A+ content, also known as enhanced media content, would be free. This is a wonderful thing. It appears that Amazon recognizes the value of this content not only for driving sales within their platform, but also for drawing traffic from Google and other external sources. If you haven’t made use of A+ content for your product listings yet, it’s worth diving into.


Liz’s eCommerce Adventures – TWF Live 2018

Liz’s eCommerce Adventures – TWF Live 2018

I recently had the opportunity to go to TWF Live 2018, a fantastic event in Atlanta organized and hosted by The Wholesale Formula. It’s a three-day educational program for their students, who are all levels of sellers on the Amazon marketplace. It was an awesome event for everyone, especially for the eComEngine team because we got to talk to so many of you and learn about your Amazon journeys. I’m going to tell you a little bit about The Wholesale Formula, the people behind it, and the event itself.


The Best Parts of Amazon’s 2017 Letter to Shareholders

The Best Parts of Amazon’s 2017 Letter to Shareholders

Have you seen the 2017 Letter to Shareholders? It’s especially noteworthy this year since it marks the 20th anniversary of the first one being sent. Amazon Founder and Chief Executive Officer, Jeff Bezos, included the original letter while focusing on all of the milestones associated with what is happening today.

If you have time, it’s definitely worth reading the entire letter but if you just want a quicker overview here are the important points.


Keyword Indexing Q&A – Product Page Optimization Webinar Follow Up

Keyword Indexing Q&A – Product Page Optimization Webinar Follow Up

We had great attendance at our webinar on product page optimization. (If you didn’t make it check out the recording here.) I covered a lot of great material, from the factors that go into increasing your total product sales to how to create a stunning product page that brings in traffic and generates sales.

There were a lot of great questions that we did not have time to address, many of them around keyword indexing and research.



Advertising for Prime Day 2018: 4 Tips to Make the Most Out of This Amazon Holiday

Advertising for Prime Day 2018: 4 Tips to Make the Most Out of This Amazon Holiday

‘Tis the season! It’s time for Amazon merchants to get in the spirit of Prime Day 2018 as the doors open for applications this month. Accessible only to Amazon Prime customers, this shopping day rivals Black Friday in the both the number of deals and potential profits. Amazon vendors need to step up their advertising to get the word out early — for Prime Day comes but once a year!

Sellers can improve their Prime Day advertising in a few different ways. Take a look at the four tips below to see which ones work best for you.


Prosper 2018 – Sellers and Thought Leaders and Vegas, Oh My!

Prosper 2018 – Sellers and Thought Leaders and Vegas, Oh My!

In March, a sizable team from eComEngine attended the 2018 Prosper Show. By sizable, I mean nine of us. I’ll give you the full roster in a moment, but I’ll tell you that at no point did we feel overstaffed. Why? Because there were a lot of sellers there looking to learn about the exhibitors, attend the informational sessions and network with their peers. According the the Prosper Show website, this year’s conference had 1900 attendees, 105 exhibitor booths, 33 speakers and 12 ex-Amazonians. That’s quite a crowd! I’m going to attempt to recap the event so you can decide if you want to attend next year.