A Peek into the Minds of Indian Shoppers

A Peek into the Minds of Indian Shoppers

“What’s the price of this hair dryer?”

“300 rupees,” the shopkeeper replied.

“No way. This product is about 50 rupees cheaper on Amazon.”

This is a common scenario in India. In this post, I’ll share some insight into the buying behaviors of Indian shoppers based on my own experiences.


Private Labeling 101: Choosing a Product Development Strategy

Private Labeling 101: Choosing a Product Development Strategy

Private labeling is probably one of the hottest trends on the Amazon marketplace right now. With more and more resellers competing for the Buy Box, creating a new product that is exclusively yours can be enticing. There are three main ways you can do this, some more difficult or more profitable than others.

I’ll go into what those are and how to approach your brand positioning.


Are You Attending the Global Sources Summit?

Are You Attending the Global Sources Summit?

Do you attend sourcing exhibitions in Hong Kong or China? If you’re going to be in the area this month, you won’t want to miss the Global Sources Summit for Amazon sellers. The event will be held from October 17-19, 2017 at the AsiaWorld-Expo near the Hong Kong airport.


Send Your Products to Page 1 of Amazon Search with Effective SEO

Send Your Products to Page 1 of Amazon Search with Effective SEO

Wondering how to improve your product listings? Get tips for boosting your Amazon SEO from Gloria Kopp in this guest post. Having your products show up on the first page of an Amazon search will hugely impact the number of views your products are getting, and will inevitably increase your overall revenues. Customers generally won’t search very far beyond the first page …


Sell Your Brand, Not Products: 5 Tips for Improving Your Amazon Brand Identity

Sell Your Brand, Not Products: 5 Tips for Improving Your Amazon Brand Identity

Back in the day, long before the Internet, it was common to buy groceries straight from farmers selling food from the back of their trucks. When you found a farmer you liked, you went to him every time; you knew from past experience that he sold quality goods, and that kept you coming back for more. On top of that, the small talk meant every sale brought you a step closer as friends.


A Brief Guide to Selling on Amazon India

A Brief Guide to Selling on Amazon India

Do you live in India? Want to expand your customer base to nearly 100 million buyers? If the answer is yes, then you should consider selling your products on the Amazon.in marketplace. eCommerce in India is growing at a very fast rate. India has close to 100 million online shoppers. The number of shoppers has increased by 65 million in the past three years. With India having …


Amazon SEO vs. Google SEO: Five Key Differences

Amazon SEO vs. Google SEO: Five Key Differences

Forget about Bing. Forget about Yahoo (if you haven’t already :P). Google’s biggest competition might actually be Amazon.com, Inc. (“Amazon”). When it comes to product searches, Amazon is Google’s biggest competitor. A recent study found that 55% of online product searches began on Amazon in 2016. That’s up 11% from 2015, when 44% of shoppers checked Amazon first.


Amazon Video Shorts: Adding Videos to Product Listings

Amazon Video Shorts: Adding Videos to Product Listings

Bring your products to life with videos!

Product videos, if done correctly, help buyers make a more informed buying decision, increase conversions and ultimately increase sales. They can explain features that are not possible in product images alone and inspire consumers to believe in the product and make a purchase.


Sales Tax Amnesty: Perspective from Industry Leaders

Sales Tax Amnesty: Perspective from Industry Leaders

Sales tax amnesty is an important current issue and debate in the Amazon seller community. Werecently published some information on this topic and will continue to share important developments and views on the issue as they emerge.

In this post, we’ve rounded up expert opinions on the MTC sales tax amnesty.


Private Labeling 101: Measuring Your Opportunity

Private Labeling 101: Measuring Your Opportunity

As the Amazon marketplace becomes more and more crowded, reselling is becoming more and more competitive and the Buy Box is becoming increasingly harder to hold. One of the tactics sellers are turning to to help them get an edge is to develop their own private labels or brands.




Do I Need an Amazon Repricing Tool?

Do I Need an Amazon Repricing Tool?

Just when you think that you own an item’s Buy Box, someone comes along and undercuts you (once again). What’s worse, you’re a busy person with lots of ASINs to manually reprice. Hours pass before you realize what has happened, causing you to miss out on dozens of profitable orders. Sound familiar?


Whitepaper: How Amazon Merchants Take Vacations

Whitepaper: How Amazon Merchants Take Vacations

When you’re on vacation, how often do you check your Amazon store?

Interestingly, 68% of Amazon merchants who participated in our recent vacation survey try to check in with their business at least once per day while on vacation. In this post, we’ll share some insights from the survey, which you can download here.