Choosing and Preparing for Educational Trade Shows

Choosing and Preparing for Educational Trade Shows

I love educational trade shows and conferences. They are a great place to network, learn and provide a chance to step away from your business for a few days and gain some new perspective. I often come back from shows recharged and with many new ideas for my company. Here are a few tips on how to get the most from your experience.


Why Seller Support Can’t Help You (And What To Do Instead)

Why Seller Support Can’t Help You (And What To Do Instead)

Most Amazon sellers who lose one of their prized ASINs or even their entire account just reach out to Seller Support on the phone moments after reading the notification. After all, it says right at the bottom of the message that Seller Support will talk to you about this email. Unfortunately, what they do not indicate is that Seller Support cannot help ,,,,


Vendor and Seller: The Hybrid Sales Approach

Vendor and Seller: The Hybrid Sales Approach

Often people ask me whether they should be a vendor or seller on the Amazon marketplace. They rarely consider becoming both.

As I discussed in a previous post, each selling platform has its own unique benefits and challenges. Therefore, when I am asked the question, “Should I become a vendor or seller on Amazon?,” my first response is, “Why not both?”


Buy Box Strategies From the Experts

Buy Box Strategies From the Experts

Amazon sellers dream of winning the Buy Box, which can significantly increase sales. In fact, Feedvisor recently shared that 82% of Amazon’s website sales occur through the Buy Box. This number will likely continue to grow as mobile sales increase.

While the exact Buy Box algorithm has never been revealed, merchants can benefit from learning strategies to …


Work Smarter, Not Harder

Work Smarter, Not Harder

What are your eCommerce business goals in 2017?

If you’re like most merchants on the Amazon marketplace, you’re probably hoping to win (and keep) the Buy Box more often, increase sales, streamline your day-to-day operations, launch new products and much, much more.

After all, selling on the Amazon marketplace is never exactly the same from one day to the next – and that’s part …


The Art of Software Complexity

The Art of Software Complexity

Do you ever wonder what makes quality software stand out from the crowd? In this post, developer Art Bales describes how having a vision when building software contributes to the final user experience.

There is an interesting glass house that was designed by Philip Johnson. It is literally a house made of glass. But why would someone …



Why You Should Be Answering Customer Questions

Why You Should Be Answering Customer Questions

If you haven’t paid much attention to Customer Questions on Amazon product pages, it’s not too late to participate in this personal yet effective level of customer engagement. Customers post questions about a product on its page in anticipation that another more experienced person will respond with a useful answer. It’s a pretty straightforward feature, and one that can benefit both your customers and your business.


How to Build an ASIN Team That Makes it to the Big Game Every Year

How to Build an ASIN Team That Makes it to the Big Game Every Year

Not having your star player on the field can hurt a lot. Take the 2015 Dallas Cowboys, when Tony Romo got hurt and America’s team went 1-11 without him. Or that one time when your best selling ASIN was on backorder from your normally reliable supplier and you took a huge hit.

Being a great NFL team (or a great seller on the Amazon marketplace) means more than just having one or two …


5 Things My Cats Taught Me About Amazon Shoppers

5 Things My Cats Taught Me About Amazon Shoppers

Cats are a lot like Amazon shoppers. Bear with me, because I think you’ll agree. They want what they want when they want it, they appreciate treats and praise, and you are constantly seeking their approval.

Therefore, if you want to be an awesome merchant on the Amazon marketplace, just treat your customers like you treat your cat.