When working with Amazon.com, Inc. (“Amazon”) on the vendor side you take on the role of wholesaler. This means offering your products to Amazon at wholesale prices, as well as offering Amazon additional discounts in the form of co-op agreements and allowances.
Have you been patiently waiting over the past year for a new and much improved Amazon brand store experience for your products? I am excited to tell you that Amazon.com, Inc. (“Amazon”) released the beta version of their new store builder platform in mid-May.
Have you ever notice how many duplicate listings for the same product float around the Amazon platform? This is the result of sellers setting up their own ASINs with their own product detail pages. While this might seem ideal for boosting competition between sellers, it actually detracts from the customer experience by creating confusion. So when you see that your ASIN has been merged with the manufacturer’s product page, don’t fret.
There’s a good chance you have heard about the Amazon Vine program and seen a reviewer with the Vine Voice badge. I wrote about Vine in a previous blog covering the Amazon.com, Inc. (“Amazon”) policy change for incentivized reviews. This time, I’m sharing the basics of Vine from a vendor’s point of view.
I often talk about sellers moving over to the vendor side and adopting a hybrid approach. I now want to focus on the reverse, where more and more vendors are looking to open a seller account and either adopt a hybrid approach, or move away completely from having a vendor relationship with Amazon.com, Inc. (“Amazon”).
A few months ago, I wrote about Navigating Andon Cords, also known as the Amazon product suspension policy for vendors. If you’re not yet familiar, the fulfillment center (FC) teams of Amazon.com, Inc. (“Amazon”) are empowered to temporarily suspend the selling of a product that has received negative customer feedback until the matter has been resolved.