A Vendor’s Perspective on Duplicate ASIN Merges

A Vendor’s Perspective on Duplicate ASIN Merges

Have you ever notice how many duplicate listings for the same product float around the Amazon platform? This is the result of sellers setting up their own ASINs with their own product detail pages. While this might seem ideal for boosting competition between sellers, it actually detracts from the customer experience by creating confusion. So when you see that your ASIN has been merged with the manufacturer’s product page, don’t fret.


Get to Know the Amazon Vine Program

Get to Know the Amazon Vine Program

There’s a good chance you have heard about the Amazon Vine program and seen a reviewer with the Vine Voice badge. I wrote about Vine in a previous blog covering the Amazon.com, Inc. (“Amazon”) policy change for incentivized reviews. This time, I’m sharing the basics of Vine from a vendor’s point of view.



Product Education Goes a Long Way

Product Education Goes a Long Way

A few months ago, I wrote about Navigating Andon Cords, also known as the Amazon product suspension policy for vendors. If you’re not yet familiar, the fulfillment center (FC) teams of Amazon.com, Inc. (“Amazon”) are empowered to temporarily suspend the selling of a product that has received negative customer feedback until the matter has been resolved.