With another 300,000 sellers joining Amazon’s marketplace last year, competition on the marketplace continues to increase. Brands and resellers are having to become more and more savvy when it comes to maintaining and growing their sales on Amazon. One tactic that is sometimes overlooked is image optimization.
So you’ve created a brand new product, something that’s never been seen by anyone unless they snuck into your lab late at night. And now you want to monetize it – splendid! You think you’re ready to put it on the Amazon marketplace, since almost the entire world shops there now. The question, of course, is how? It’s not easy to sell people on a product they know nothing about, especially if you haven’t already gotten eyes on it via Shark Tank.
The invitation arrives in your inbox, inviting you to sell to Amazon as a vendor via Vendor Central. But, if you are already selling on Amazon as a seller and have a successful, strong business, is this really the right move?
It is not an easy decision and there are many factors that need to be considered. There is no “one size fits all” approach.
In this guest post, Chris McCabe of eCommerceChris discusses why conducting regular account reviews should be a part of your process as an Amazon seller. He also expanded on this topic in a recent video interview with eComEngine’s Liz Fickenscher and his business partner, Leah McHugh, which you can watch below.
So, you’ve inherited an existing Amazon catalog and it’s a complete mess. You can’t tell which products are supposed to be live or comprehend the product descriptions. Some photos are not communicating the products well with some views completely missing. Where do you begin cleaning up?