Even though we’re in the early days of Q4, the holiday season will rush by and you’ll suddenly find yourself celebrating New Year’s Eve. Just as the calendar perpetually moves forward, your Amazon business will continue to operate and you must plan ahead for the next quarter as well as develop a framework through the end of the next year.
The fourth quarter has arrived. Are you ready for the year-end holiday rush? Have you prepared for increased inventory turn, higher product page traffic and ultra-competitive advertising and promotions? It can be daunting, but not difficult to manage.
The market is crowded on Amazon. Sellers are fighting for visibility, the landscape is competitive and businesses are in search of that magic formula for their products to become top sellers on the Amazon marketplace. Those that are tired of the aggressive competition are trying to innovate, source the next best thing or find that niche category.
Building a brand on Amazon is even more important these days in order to compete and stand out from the crowd.
You are probably familiar with Amazon Marketing Services (AMS) and didn’t even realize it. AMS is an ad platform that serves advertisements based on customer search and browsing activity within the Amazon environment. It’s an incredibly useful tool for introducing new products and driving incremental sales on strong performers.
The holiday season as an Amazon seller: the best of times and the worst of times.
If you’re like most sellers, this is the time of the year when you make a substantial amount of your annual profits as customers pour in for holiday shopping. But keeping your head screwed on through it all remains a challenge — organizing everything, remembering important dates, managing the details and putting out every new fire along the way.